By Robyn Collins
Deadmau5 and Absolut Labs have teamed up to create a new game that allows fans to follow the artist through his own virtual world.
“The ‘Absolut Deadmau5’ experience begins in the artist’s garage with a guest appearance from his Instagram-famous cat, Meowingtons,” read a statement from the producer. “Here, users help deadmau5 select one of his iconic cars, complete with a driver, and set out on a journey toward a nighttime gig.”
“Users maneuver live-action obstacles to get deadmau5 to his concert destination on time,” the statement continues. “The culmination of the experience is a concert in which the artist performs his new track, ‘Saved’ in front of a live audience shot in the artist’s hometown of Toronto.”
“Saved” is currently only available on ‘Absolut deadmau5.’
Check out the behind-the-scenes footage: